My bottle of Born This Way foundation is almost at an end so I want to review it before it gets thrown in the recycling! To look at it’s a pretty foundation in a frosted glass bottle with Too Faced branding and it comes with a pump. To give some context to this review I have normal skin that is spot prone.
This foundation in my experience offers a decent medium coverage. I didn’t find it super buildable – only noticing a slight increase in coverage with each additional layer. Although, I did find that layering increased the wear time. As with all foundations, I always set with powder, it’s just a habit that I’m in now and I can’t imagine not powdering my face! With powder and a setting spray I found the foundation lasted pretty well on me, around 5-6 hours. However, especially in heat or if I was doing anything active I found it did start to melt around my nose and on my forehead. It also did not do very well under my nose pads on my glasses. Unfortunately it was not easy to correct when things got smudged and worn – any slight touch would lift up even more product and make it look horrible and very obvious that things were patchy. With many other foundations I find if bits wear off I can just rub the general area to redistribute the product and even things out but with this foundation + powder it just made a horrible patchy mess.
The finish does look quite natural for a fuller coverage foundation which is a positive – it’s matte but not powdery. The consistency is thick and creamy which I believe contributed to why I got through this bottle so quickly as a little does not go a long way unlike other more liquid foundations. I found myself using quite a lot each time I used it! The colour I chose was Ivory which was not a perfect colour match for me as it was too yellow so if I was to buy again I would definitely try a different shade that was more neutral. However, I don’t think I would purchase this again. It’s not the cheapest or best value for money due to how quickly I got through it and also I don’t feel I can trust this foundation to not go horrible and patchy in a very obvious way once I do anything remotely active.